Lethal Threat / Kustom Kulture
At Lethal Threat, we have in house artists and illustrators for our apparel and accessories. We also use a network of freelance artists from around the world. Many of these artists are from the Kustom Kulture community. Kustom Kulture is the name given to describe the artworks, vehicles, hairstyles and fashions of those who drove and built custom cars and motorcycles in the United States of America from the 1950's through today. It was born out of the hot rod culture of Southern California of the 1960's.
In the early days of hot rodding, many fashions and styles developed. Over time, each of these distinct styles of customizing have blended and reshaped our everyday life. Artists such as Von Dutch, Robert Williams, and custom car builder Ed "Big Daddy" Roth along with car customizers such as the Barris Brothers along with numerous tattoo artists, automobile painters, and movie and television shows such as American Graffiti and The Munsters have all helped to form what is know as Kustom Kulture.
Kustom Kulture is usually identified with the greasers of the 1950's, the drag racers of the 1960's and the lowriders of the 1970's. Other subcultures that have had an influence on Kustom Kulture are the skinheads, mods, and rockers of the 1960', the punk rockers of the 1970's and the metal and rockabilly scene of the 1980's, and Psychobilly of the 1990's.
Each separate culture has added their own customizations to the cars, their own fashions, influenced the music, and added their own ideas of what is cool, what is acceptable and what is not. Everything from wild pinstriped paintjobs, to choptop Mercurys, to custom Harley Davidson and Triumph motorcycles, to metal flake and black primer paint jobs, along with music, cartoons, and monster movies have influenced what defines anyone and anything who is part of this automobile subculture.
In the 1990's and 2000's, Kustom Kulture had taken on a rebirth of American subcultures from the 1950's and 1960's. Each style is distinct, and has it's roots in American Automobile history. Many styles that would not have tolerated each other in the past not get along.
The Kustom Kulture scene is growing around the world. Countries such as Chile and Brazil have a growing scene. Sweden, Finland, Germany, The Netherlands, Spain, Italy, France, Canada, Japan, Mexico have all a vibrant Kustom Kulture scene with a well established hold on society. Viva Las Vegas is an event that takes place once a year that celebrates all thing Kustom Kulture and the lifestyle. Worth putting on your bucket list.
At Lethal Threat, we have apparel and products that reflect the Kustom Kulture scene.