Lethal Threat takes its role in hot rod culture seriously, making sure we get to important dealer shows such as the NVP Product Expo held by Parts Unlimited and Drag Specialties.
As much as we love Kustom Kulture, the truth is that we love motorsports in general at Lethal Threat. We geek out over the latest ATVs the same way we drool over the latest choppers. This is such an incredible pursuit, filled with people who love the excitement of riding and the satisfaction that comes with making your own repairs or customizations.
That's why we bust our asses to get away from our HQ and tour the country.
First off, we love to ride, whether it's on our bike or in our cargo van. We also love meeting other bikers and dealers who love engines as much as we do.
In 2019, the NVP Product Expo was held in Louisville, Kentucky, and we were there. It's a good thing, too, because the show toured through other cities, not returning to Louisville for another three years.
Our Lethal Threat/Lethal Angel booth was set up at the Parts/Drag Dealer show. Parts Unlimited is the largest motorcycle and power sports accessory distributor in the world. Go to any motocross event and you will be sure to see Parts Unlimited banners everywhere. They sponsor most of the top riders and play a major role in the sport.
Drag Specialties is their division that caters to the V-Twin/Cruiser segment of the industry. Every year in February, the top suppliers of products are invited to display at their dealer show. This year the show took place at the convention center in Louisville, Kentucky. Each year the show moves to a different location.
The event is not open to the public. At this show dealers in the motorcycle/ATV/snowmobile/motocross and jet ski industries are invited to see the newest gear and parts for the upcoming season. Orders are placed for the latest and greatest the industry has to offer in time for the spring. The event takes place over two days.
For us, this is a great time to meet with all the sales reps that work for Parts/Drag and make them aware of what we have been up to and our new products for 2019.Most important: This is a time we can meet with current dealers of our brands, so that we can hear their feedback and suggestions. It is also an opportunity to find new dealers for Lethal Threat and Lethal Angel. We are always looking to improve our product offerings and build strong relationships with dealers of our products. So for us, this event is a super enjoyable weekend to meet old and new friends in the industry.
Here are some highlights of vendors and products on display and, of course, plenty of display motorcycles.