Sticker Crazy for Over 200 Years!
Since I was a kid, I was always into stickers. Little did I know 20 or so years later I would start a sticker company. For me it was always about stickers with cool art or designs. I never stuck them anywhere, just collected them and kept a pile in a shoe box. Now that shoe box has turned into a warehouse full of stickers. Over a million sticker sales later worldwide, my friends and family still get a kick out of pointing out a Lethal Threat sticker on a car, motorcycle, snow mobile, hard hat, tool box, sometimes even on guitars of famous rock bands such as Guns N Roses or the countless number of places customers put our stickers Still to this day, it is all about good art being reproduced on the best quality sticker materials.
No matter your age I am sure you can always remember seeing stickers in your youth. So when did stickers as we know them first come about? A European named Sir Rowland, in 1839, invented the first self-adhesive postage stamp. The printing was done on a lithograph printing machine invented 60 years earlier. So you can say the stamp was the first sticker invented, it required you to lick or wet the backing for the adhesive to work.
In the 1930’s, R. Stanton Avery invented what we know today as a sticker. He called his new invention a pressure sensitive label. These stickers were revolutionary, as they could be precut for ease of use and did not require licking or wetting, which was especially useful in a variety of industrial applications. The early stickers of Avery were quickly adopted by businesses for everything from beer bottle labels to factory warning safety labels.
Shortly before World War 2, labels were gaining popularity as car bumper stickers. A cheap, easy way for political candidates to give their supporters a chance to show their backing. Many of these bumper stickers were put on vehicles at night without the permission of the car owner. Your first gorilla marketing campaign using stickers. It was also a common tactic that while you visited a tourist attraction, a team of teenagers that worked for the attraction would be outside in the parking lot applying stickers to every car bumper they came across. Imagine that today, you came out of say Disneyland and you had “I visited Disneyland” sticker stuck on your car. Would you be pissed off or happy to do some free advertising?
Over the decades, printing advances in inks and substrates improved dramatically, allowing for close to perfect photo like printing production. Every day use of stickers is common place from products in the grocery store aisle to the appliances in your kitchen. The sticker / label business is a multi-billion dollar business annually.
Our goal behind our Lethal Threat stickers was to offer great quality artwork, reproduced as a quality sticker, at an affordable price that will complement the item you stick it on. All our stickers are die cut to the shape of the design, once applied, giving it the look of a hand painted piece of art. New stickers are released every couple of months. Lethal Threat stickers are found in every major Automotive Accessories chain across the USA and Canada or can be bought directly on our website.
From the millions of happy customers of our stickers for last 30 years we must be doing something right, thank you!!!!
We always welcome our customers photos of our products, so tag us on Instagram pages @lethalthreat_designs and @lethalangel_brand or share it with us on our Facebook pages.
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