The goal for any brand is to connect with its customers. The idea is to understand who our customers are, what makes them tick and their likes and dislikes. A brand must be authentic and put their customers at the top of all considerations being made by a company. Every product and design we create is always geared toward what we think our customers will love. We use the finest materials, top quality craftsmanship, superior artwork and attention to every detail in all our products. For any brand, another hurdle is to get your name out there. You can have a great product, but if nobody knows about it you won't sell anything. After years of crisscrossing the globe, meeting customers, finding the best factories, setting up at trade and consumer shows, I am proud to say Lethal Threat and Lethal Angel are known brands to most of our target customers. A business is like a shark, you can never stop moving and always changing direction with the times. Stay stagnant and get eaten up by the competition.
Over the many years of our business, we met all sorts of people from all parts of the world who are loyal to our brands. These people are why we exist, and we are forever grateful. We want to know about them, and we welcome all comments and suggestions from them to improve our company and our products. Located all over the world, our brand ambassadors enjoy our apparel and send us photos of them wearing our threads in their day to day lives. We rely on them to spread the word about our brand in their community. We will be featuring stories about some of our brand ambassadors. Here is our first shout out.
"Estrella" means star in Spanish, it is also the name of our Lethal Angel brand ambassador out of Central Valley, California near Fresno. Estrella's motorcycle brand of choice is Indian. She appreciates the long history on the Indian Motorcycle brand and the styling of their bikes. Introduced to bikes through her husband, who owned a sport bike, Estrella knew she wanted her own motorcycle, and nothing less would do than an Indian. She took a local rider’s course, which had her learn on a Honda Rebel. Upon completion of the course, she got her motorcycle license, and it was off to the Indian dealer. She rolled out of the dealer with an Indian Scout Bobber. This is the perfect entry level bike from Indian. The low stance makes it comfortable for a shorter rider. The 78 horsepower, 999cc engine cranks out impressive amounts of traffic busting torque and ample highway speed, while still nimble at lower speeds. Estrella rode the bike back and forth to college for a couple of weeks, on the side streets, to build up her riding skills before she jumped on the California Highways. Smart move!
Estrella manages a busy schedule, the mother of three kids, a wife and a student working on her Liberal Arts degree, a ride on her Indian, gives her a chance to clear her head of the day-to-day grind, and embrace the freedom her motorcycle gives her. The need for more speed, had her drawn back to her Indian dealer. This time she rolled out the doors with an Indian FTR -1200. A new modern looking bike for Indian, but still retaining some classic lines Indian is known for. Did she trade in her Scout? A solid no, she loves her first bike as much as the new one. Depending on her mood or riding destination, both of Estrella's motorcycles never cease to thrill. Meeting other girls online who ride, Estrella became fast friends with two other female riders in the area for weekend rides.
Indian was so impressed with Estrella; they offered her position as a brand ambassador. Along with promoting our Lethal Angel brand, and Indian Motorcycles, Estrella has caught the eye of many other brands. On a personal side she loves the Rockabilly lifestyle and look. Here musical likes are everything from 80's New Wave to 90's Grunge Rock to Emo. She hopes to make it out to the Sturgis Rally and plans on doing the Vegas Girls Ride Out event later this year.
A big thanks to Estrella for helping promote our Lethal Angel brand on the West coast.
If you want to represent our Lethal Threat / Lethal Angel brands we would love to hear from you. Shoot us an email at firstname.lastname@example.org